Car manufacturers love to launch special editions as it makes the flagship models more popular among the buyers and give them a chance to integrate some unique features into the newly launched vehicle.
The latest one in the list is the 2017 Fiat 124 Spider Prima Edizione Lusso Launch Edition. The car sports an exclusive paint job that cannot be found anywhere else. While it might look extremely simple at first look, the Azzurro Italia blue used in the Spider limited edition unique in its own terms. You do have the choice to go for the red, black, grey or different variants of white, but this is one car you can’t purchase unless you are the first one to rush to pre-order it.
There aren’t many reasons to suggest a launch edition over other trim lines of the same car except for its exclusivity. Very few people in the world will be proud owners of one of these cars and you could probably be one of them. Every other aspect of the vehicle including the type of engine variants available, performance, fuel efficiency and speed remains the same.
Fiat launched the 124 Spider at the 2015 Los Angeles auto show and it has been a favorite among people ever since the first reveal. The open design is one of the important aspects which, when coupled with the long design and the horizontal grille makes it appealing to the core.
By default, the buyers will be able to purchase only the luxury trim level of the car. The Fiat 124 Spider First Edition features leather seats in a saddle brown color variant, the limited edition text printed on specific spots and comes with an exclusive poster. That’s right! For some reason, Fiat opines that people will be able to preserve this poster and showcase it those from the future when the 124 gets old enough to be considered vintage.
It is expected that the car will be available for purchase towards the mid of 2016 next year. The package also includes first edition wearables which signify the 2017 Fiat 124 Spider. The company didn’t confirm what kind of wearables they plan to distribute to its loyal patrons but we assume it could be a luxury watch from one of the top Swiss makers in the world. A similar strategy is used by Bentley. The brand provides a Breitling watch with their Bentayga car, an exclusive wearable to signify that it’s the first edition.