The 2017 Ford Fiesta was officially launched at a special event held in Cologne, Germany.

Ford has refreshed one of its hot selling cars and it has generated a huge ripple in the budget automobile sector.

The Fiesta is known to be a highly appealing variant of the hatchback and revamping it with the right trimlines is essential for the automobile brand to succeed one more time. The newest reveal includes four different editions to choose from including a Titanium, Vignale, ST Line and the Active Crossover edition. Each one of them is unique and even though they belong to the same Ford Fiesta, the versions distinguish themselves by being very posh, sporty or being a crossover option.

Speaking during the launch, the company’s head commented that they are really interested in offering more variants for their buyers. The design aspect of the car has undergone some minor but noticeable changes. The headlights are smaller and sleek unlike the outgoing model that sports large ones. There are new sporty bumpers, side skirts and the overall look of the car seems toned down. The changes make the car look compact and appealing to young buyers, not just office goers.

By adding the new Vignale and the Active, the company is now expanding its horizon into new markets. The Vignale is packed to the brim with plush features and will appeal to buyers looking for a small but luxurious car. The exterior dimensions are quite similar to the outgoing model. However, the interior is now dominated by a huge floating infotainment system and hardly has any buttons that we could spot.

The 2017 Ford Fiesta will have a turbocharged three-cylinder and four-cylinder engine choices. The brand is not willing to reveal those details yet even after the official launch. The Fiesta ST will be the performance driven variant of the lot. Other features found in the base model include Sync 3 infotainment system and a powerful surround system from B&O Playsound.

The company has revamped the car so as to move it upmarket rather than being an entry level hatchback to go with. It may lead to some increased pricing but Ford will most probably keep it at the affordable price point so as to not to deter their long running patrons. Some of the photos captured during the event and an official launch video has been posted here. Check them out.