Apple seems to be cooking something really nice for its enthusiasts. This Cupertino tech giant might just be the latest entrant into the world of electric cars thanks to the recent recruitment of a vastly experienced official, by the name, Doug Betts.
The Wall Street Journal revealed that Betts, the former head of global quality during a stint at Fiat Chrysler Automobiles, has been hired by Apple. Other than holding a senior position at Chrysler, Betts was also a top figure at other major car makers such as Nissan, Toyota and tires major Michelin. So, what does this mean to the Apple family?
Well, what many see in this high profile recruitment by Apple is that the company may be looking to deepen its roots into the car industry by not just offering car systems and other technologies used in cars, but also by manufacturing their own car. Apple’s car, which might potentially be known as iCar, will be the first electric car by Cupertino.
Even though Apple has not mentioned anything about what position Betts is set to hold in the industry, his LinkedIn profile already confirms that he has been hired by the tech giant. Nonetheless, this hire reignites the discussion that Apple is just about to venture into the electric car industry to come up with what can possibly be called as Apple iCar. This rumor cropped up early this year when it was mentioned that an effort dubbed Titan was in place and that Apple had put together a team of several hundred employees to work on this new electric car.
The news of Apple going into the electric car industry was even made more solid when the Journal announced last week that the company had added Steve Zadesky, a former Ford executive, to its team. The announcement of Zadesky as the head of the Titan team and another high profile recruitment of a self-driving car researcher known as Paul Furgale and now Betts are all enough to signal that Apple is for sure headed into the car industry.
There is no doubt that the latest recruitment is among the top assets in the automobile industry thanks to his vast experience as a production manager at Michelin for 10 years, general manager of Toyota for 8 years, senior VP at Nissan for 3 years and later on taking up the same senior VP position at Chrysler for another 7 years.
While there might be chances that Apple might never make an iCar thanks to the fact that the company has a trend of testing technologies which they end up never pursuing. The reported team of more than 1000 people the company has put behind this project indicates how much Cupertino is willing to venture into the automobile industry.
Apple is still facing a serious competitor in this niche in the form of Tesla and according to recent reports; the latter poached some of the former’s top brains. There might also be chances that these two might work together on bringing up an even better electric car in the near future. We have to wait and watch.