The electric car fever just refuses to budge and it now has a new host! It’s none other than the most popular luxury vehicle manufacturer Aston Martin.

The company is known for making some of the most flamboyant cars in the world. While Ferrari and Lamborghini go against each other on the same platform, Aston Martin dares to be different, because their cars are always unique in terms of their design and performance. A huge fan community exists for the brand and for them the manufacturer plans to bring out an all-new electric car.

The good news is, it’s not going to be a hybrid vehicle that supports both battery and gasoline. Instead, Aston Martin is all set to take the big plunge and launch a car that could actually help a person reach his/her destination without the fear of draining out the battery. But, they are not alone in the market. The overly crowded electric car sector has many vehicles scheduled, including the Model X from Tesla, BMW i5 and Audi’s Q6 e-tron.

Joining the list will be Aston Martin’s BEV Rapide which is their new electric car set for a grand debut. The car is the BEV version of the already popular Rapide saloon car, but instead of trying to replace the conventional gasoline vehicle which might affect sales, the company plans to launch the new EV car alongside the existing model. Customers will have an option to choose between the two.

Obviously, the BEV Rapide from Aston Martin will be limited in numbers as they are still testing waters in a new platform. The car should be capable of delivering up to 200 miles on a full charge, which is lower than what Tesla’s Model S P85D offers. However, the mileage that lacks in the AM electric car is expected to be compensated with its increased 800 horsepower. It is expected to appeal to sports car lovers who love increased horsepower.

When it gets launched, the BEV Rapide is expected to be priced around $200,000 to $250,000. Given this price tag, companies like Audi, BMW and Tesla have hardly anything to worry about, because it is quite expensive compared to the models that they already on offer. The electric Rapide powered by a V12 engine is being promoted as a sports car that runs on battery instead of gasoline.

Not many cars could boast of such high speeds and Aston Martin expects their brand value, comfort besides luxurious features to help justify the price tag of this upcoming model.