Huawei to Launch New Handsets during the Pre-IFA 2016 Event

The Chinese manufacturer Huawei recently announced its plans of its major smartphone launch in September 2016.

This launch event is expected to coincide with the event marking the IFA events that kickstart on the following day in Berlin. Although the manufacturer is likely to unveil more than one device, it is not yet known if the releases will be smartphones or phablets.


Even as Huawei has kept its fans in the dark and guessing about the kind of gadgets planned for the launch, there are high chances that one of them to be a phablet. It is speculated that this tablet will be a successor to the Huawei Mate 8 phablet that was made available quite some time back in November last year. The manufacturer is likely to have drawn its inspiration for releasing its phablet from Samsung which launches a Note phablet almost every time it offers an S-series flagship smartphone. Interestingly, Samsung will be announcing the Samsung Galaxy Note 7 (the successor to its Note 6 phablet) in August 2016.

Also, Huawei is playing it safe by planning its launch before Apple makes its announcement of its next upcoming devices that could possibly be the iPhone 7 Pro or the iPhone 7 Plus. Apple is known for usually making its releases in the second or third week of September. By making a September 1st launch, the company hopes to make its presence felt and remaining in the spotlight for at least a week or two. It goes without saying that the Huawei Mate 8 successor (possibly termed as the Mate 9) will face stiff and tough competition from iPhone variants with large screens such as the iPhone 7.

Although the Mate 8 has been in the market for only a brief period after its announcement in November, Huawei is anticipated to reduce its smartphones manufacturing process. This is most probably due to the tough competition it faces with other manufacturers. Keeping this in mind, it is quite possible that the other gadgets that will be unveiled are either tablets, wearables or both. There are high hopes of receiving rumors or leaked information about the gadgets being released in the upcoming weeks before the actual launch. These inputs will give Huawei fans a clearer idea of what they can expect from the devices.

There are also talks about the Chinese giant working on developing its own operating system. This is being done in order to do away with or minimize its use of Google’s Android that it currently relies on for its handsets. However, this project build is estimated to be in the very basic preliminary and initial stages. Also, various modifications are being made to the company’s very own Emotion UI. One of the major changes is likely to be a major change in the design to avoid making it look like Apple’s iOS. The new version will feature more icons and brighter colors, as well as additional functionalities like an app drawer. There are also discussions about the new EMUI bearing a similarity to the stock Nexus smartphone. However, there will be differences as well owing to the addition of some elements by Huawei.

In other words, there is hardly any chance of the company talking about this prospective development at the launch event in September.

Huawei Pre-IFA 2016 Event

Ironically, Huawei had a very interesting contribution to make for its pre-IFA event launch in 2015. The manufacturer unveiled its first smartwatch and a Mate S smartphone. A remarkable feature of this device is that it was the first of its kind to incorporate the Force Touch concept. The latest smartphone release made by the manufacturer was in early June 2016. Marketed under the Honor brand, the Honor 5C is a mid-range handset and will soon be available online on a couple of websites through a flash sale. Registrations for this sale are already open. Another upcoming smartphone in the same category is the Huawei P9 with an IPS 5.2-inch full HD display and operating on Android 6.0 Marshmallow layered with Emotion UI 4.1. Available in two versions with either 3GB or 4GB RAM and 64GB RAM, this octa-core gadget focuses on taking really good photographs with a dual 12 MP camera on its rear.

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