The 3rd generation 2016 Audi TT is the new star in a TV commercial that has been dubbed Reality? Check. This commercial will take you on a virtual ride across a plethora of very challenging terrains.
The new Audi TT ad has been entitled ‘Reality? Check’ and when it begins, you will see a young boy playing with a slot car and a toy helicopter. The slot car is an Audi TT and as the boy’s imagination takes center stage, the commercial morphs into an external environment where a real-world 2016 Audi TT comes to life, showing the viewer the speeds it can manage with the help of a stunt driver.
The TT then roars along a rugged coastline and wades its way through a dense forest, thus evoking the rally heritage of this car maker as the 2016 model beautifully dodges the trees and rocks. Eventually, the fast driving car will end up in the streets of San Francisco and here, the commercial even gets more thrilling as near-misses are evident thanks to the cable cars that are also on these modern streets.
Occasionally, you will notice shots of the boy’s toy intermingled with the real scenes of the 2016 Audi TT, at times displaying in slow motion and at times in full speed. On the way, the speedy car gobbles up lots of dirt, gravel, sand and pavement.
The reality check
The speeding 2016 Audi TT is not alone in this race. There is something after it and it’s a helicopter. The commercial will heat up as you realize that the helicopter is hot on the TT’s wheels as it screams down the open highway. A final cut of the commercial then takes the viewers back to the room where it began and the boy will still be maneuvering his chopper over the Audi scale-model on his slot car track. This seemingly makes it clear that the whole advertisement was all an imagination that was taking place in the little boy’s head.
However, something cool happens right at the end of the commercial. Just outside the boy’s window, a real helicopter shows up, which again leaves viewers asking themselves: was it a reality or an imagination?
Tilt-shift technology used for shooting 2016 Audi TT commercial
According to Audi, the new TT commercial was prepared with the help of a technique known as tilt-shift photography. This is the technique that is usually used when producers/directors want to simulate a tiny scene. In this case, the technique has been used to help blur the lines that exist between film and reality.
Specs and pricing of 2016 Audi TT
According to Press Herald, the new 2016 Audi TT will come with a brand new, revolutionary instrument cluster as well as climate controls. On the exterior, the design has been labeled as one of the most modern ones available today.
As far as choice is concerned, you will have pretty much as there is a convertible and a coupe available. There is a 2.0-liter 4-cylinder turbocharged engine that manages 220hp and has a standard 6-speed dual clutch automatic transmission. The 2016 Audi TT will be priced from $42,900.
Here’s the commercial for you to take a look!