Sony Mobile Communication in association with ZMP Inc., a Japanese robotics manufacturer, recently announced that they are going to make drones by combining their best technologies.
The announcement, obviously, is unclear because when the news broke, most people assumed that Sony is going to sell drones. The industry is already dominated by companies like DJI and Parrot. Sony obviously knew that which is why they are not going to sell drones to consumers, a new report confirmed.
The company is going to have a strong focus on selling integrated data services which is probably going to be the best practical benefit for drones. While Amazon has been continuously experimenting on ways to use these compact, flying devices to deliver packages to people in the United States, Google, on the other hand, has been using it to expand their map services and regularly collects data.
Drones are also predominantly used in the entertainment industry by movie directors and television content producers. However, Sony opines that the robotic devices are best utilized when they are used to collect data. It is going to be the primary goal of AeroSense, a company that is the result of the Sony Mobile and ZMP partnership.
Speaking to a leading daily newspaper, a spokesperson from the company said, “We don’t have plans to manufacture drones and sell them to the public. Instead, the data gathered by using Sony’s telecommunication technology will be sold to companies.”
Sony Mobile is interested in entering the Internet of Things where cloud storage and data management are primary services. By creating a new wing, the company will now be able to provide better value to their enterprise clients and customers.
Instead of competing with GoPro or DJI, Sony Mobile Communication has made a wise move by focusing on a completely different sector, said experts. The future of drones may or may not be with delivering packages but they will definitely play a vital role in helping companies collect data without spending a lot on resources.
Moreover, companies may choose to assign the task to AeroSense Inc. which could assign a team of experts to collect data, statistics and geographical information according to specific requirements rather than doing it themselves. It is what Sony aims to achieve when they launch their services next year. We may have to wait for a couple of months to see how they excel in their new business.
