Bentley Mulsanne Ready To Embrace Electric Motor In China

2017 Bentley Mulsanne Speed front

The debate is an ongoing one where top automobile manufacturers like Ferrari, Lamborghini, Bentley, Rolls Royce among others are still skeptical about adopting an electric motor for their cars.

While Audi, BMW, Ford and many more brands which make cars for the average buyer readily embraced hybrids and fully electric vehicles, the big players couldn’t do so. They have obvious reasons as an electric motor is yet to technically advanced so as to deliver increased horsepower. Such performance is synonymous with a Ferrari or Bentley which prevents them from simply jumping into the bandwagon.

After a lot of consideration, the Bentley Mulsanne has finally decided to adopt electric power. The launch however will be limited to China for the moment. The region has become such an important market for Bentley ever since they officially launched the Bentayga SUV. It is an ultra-luxurious SUV and the brand is expanding its line up with the new Mulsanne. The Chinese market is quite a big one and one can hardly say no to it.

If Bentley is keen on selling their cars in the country, they are supposed to agree and abide by the rules set by the government. Electrifying their cars is an important condition which has pushed the company to implement it in the new Mulsanne. Talking to a leading automobile magazine, Hans Holzgartner said, “From what we have seen so far, if we are to get our hybrid vehicles into China, we are supposed to have a full electric model. If there is at least, there is an opportunity to introduce hybrids in the region. This is the reason that pushed us into adopting the new technology.”

The top end cars are always about luxury and offering a comfortable ride for the passengers. Holzgartner commented that when they switch to an all-electric model, the car becomes extremely silent than it has ever been with a low-end torque. It offers the elite experience they have always craved for making it an ideal match for the Bentley brand.

The only hurdle at the moment is that Sports cars are usually on the expensive side and it is not an easy sell despite the number of buyers in a country like China. They are mounted with huge batteries, many luxurious components and of course, a breathtaking price tag. The brand’s marketing manager said that they faced a lot of challenges with the new Mulsanne EV which was fun for the entire team, as they learned a lot.

Bentley Mulsanne First Edition Launched in 2016 Beijing Auto Expo

An exclusive version of the Mulsanne was launched at the 2016 Beijing auto expo by Bentley named the Mulsanne First Edition.

The car is not just limited in numbers but is exceptionally exquisite in looks and finish.

Bentley has been associated with luxury cars for many years and they have proven their mettle one more time. They have confirmed that only fifty models of the First Edition will be built and the numbers are split among the standard Mulsanne, the Speed edition and the extended wheelbase version. This brings down the total number really down making it special and buyers who like to own one may have to be really quick to pre-order them when the slots open.

The First Edition features a bespoke Mulliner sterling silver vanity kit developed and designed by Asprey of London. It is inlaid into the picnic table found in the rear. The table is crafted to perfection with diametric overlays, special tread plates combined with the word First Edition manually embroidered onto the seats. The idea is inspired by Union Jack which also includes the flying B logo of the Bentley brand ornamented in the hood. Buyers can choose to add a champagne cooler to the car to party whenever they wish to. It’s not part of the edition but rather an add-on.

Bentley choose to bring the extended wheelbase edition to the 2016 Beijing show. The particular model used a fullbeck veneer finish which was acquired from a walnut tree. The tree is special as it is over 350 years old and offers sophisticated finish. The material will not be used in all the cars but only in a select few and made to order.

Along with the First Edition model, Bentley launched a Bentayga by Mulliner. It is built by the coach building division of the company with exclusive veneers used by the designers. They are inspired by the scenery of a mountain and the company has used 10 different veneers with 30 individual pieces to build it. The mountainscape pictureis what Bentayga calls to be their work of art and once again it is not aimed at those who just want a car to drive but rather for those who value exclusivity.

The Bentley Mulsanne first edition is one of the luxurious launches we saw at the Beijing show and it is sure to impress many but very few will have the opportunity to buy this model.