BMW 7 Series is Keen on Beating Mercedes S-Class in Every Aspect


Competing and winning over the Mercedes Benz S-Class is not an easy task, but according to latest updates, BMW 7 series is poised to taste victory, no matter what.

Development chief at BMW, Klaus Froehlich is extremely confident that the next gen version of their car has all the features, the exquisiteness and the competence to beat the S-Class from Mercedes. Talking about the upcoming launch, he confirmed that the 7 series plug-in hybrid model will set a new benchmark in fuel efficiency.

Apart from helping buyers save money on gasoline, the car is also expected to offer the best mileage in the electric car segment. Obviously, you don’t take the expensive Tesla Model S into consideration because other manufacturers are still in the budding stages of creating fully electric sedans.

“We aim to deliver at least 40 kilometers on full charge while the gasoline engine will take care of the rest from then on. A wide range of new features will be equipped in the vehicle including touchscreen interface with iDrive technology, digital keyfob, wireless charging among other new integrations”, confirmed the development chief.

In comparison, the Mercedes Benz S-Class offers just 33 kilometers in its plug-in hybrid variant. The new BMW 7 series car is constructed on a carbon fiber shell, which contributes to its lowered weight yet the sturdy feel for best drivability. The infotainment system has been upgraded with sensors making it easier for the users to wave their hand in front of it to complete a variety of actions. It saves time and makes it safer to make adjustments while focusing on the road.

The upcoming series is one of the most successful in their history. The earlier edition of the BMW 7 series cars had sold over 370,000 units, which BMW aims to beat with the launch of their next generation vehicles. They do have tough competition, not just from the Mercedes Benz S-Class, but from other manufacturers as well. While it might be a heated contention among companies, it’s a great time for the buyers to take their pick from a wide range of models.

Long gone are the days when petrol and diesel cars used to be the primary choice. Diesel is slowly going out of fashion because of them being high in emission and the Volkswagen debacle. They are being replaced by plug-in hybrid vehicles which will soon be replaced by a range of all-electric cars.

Overhauled and Upgraded BMW 7 Series Available for Purchase in Showrooms across UK

Car dealers across the United Kingdom will start selling the overhauled and comprehensively upgraded BMW 7 Series from 24 October.

The new BMW 7 Series is positioned to challenge primary rivals including the Mercedes-Benz S-Class and Audi A8. The price range of the new vehicle would be between £64,530 for the 730d model and £76,320 for the 750i model.

The latest 7 Series has been totally re-engineered and features a new carbon-fiber-reinforced plastic strengthened (CFRP) body shell, resulting in enhanced robustness and yet lighter by 130 kg as compared to its predecessor.

BMW claims that the 7 Series is the biggest production model of the brand till date and measures 5,098 mm in length, 1,478mm in height and 1,902mm in width. Two wheelbase options are available, including the standard and the long-base versions with a difference of 14 cm between them.

The latest generation 6-cyclinder Twin Turbocharged engines are found under the hood. The 3L diesel and petrol variants have more power and are more efficient than its predecessors.  All the diesel models, except the long-wheelbase 730d, have the option of xDrive AWD transmissions with 4-wheel steering.

The new 7 Series will feature a new active chassis system called Executive Drive Pro which employs the Variable Damper Control and the air suspension to achieve a ‘remarkable standard of suspension, damping and vibration comfort’, claim the company’s designers.

The completely refurbished interiors feature brushed aluminum trims and employs a lot of wood. The car also comes with the latest and completely new iDrive control system with added features and a smartphone-like operating system.

An optional Executive Lounge Seating feature, to be available from July 2016, will feature highly comfortable and luxurious sitting arrangement for the rear seat. The backrest of the rear seats can be reclined to up to 42.5 degrees while the front seat can be slid ahead by an 90mm more to create added leg space for the rear seats.

Moreover, the backrest can be tilted completely in front and the head restraint can be folded down allowing passengers in the rear have a much better view of the front screen. A fold-out footrest that is electrically operated is embedded at the back of the front seat. The entertainment system is also electrically adjustable to get the ideal viewing angle for the passenger in the rear seat.

The rear seats also feature cup holders, storage compartment, fold-out table and the new BMW Touch Command system. Another attractive technology to feature in the BMW 7 Series is the remote parking function wherein the car will self-park after the driver has got out of the vehicle.

Another innovative technological update to be featured is the gesture recognition system allowing hand movements and gestures to perform tasks such as declining a call or increasing the volume in the radio.

Two hybrid plug-in models dubbed 740e and 740Le xDrive will also be launched in 2016. These models, however, will not feature Executive Drive Pro chassis system.

BMW 7 Series Cars Integrated with Welcome Light Carpet for Easy Identification

Automobiles have advanced throughout the years and feature some of the most powerful engines on the inside. However, they seldom focus on the minor changes like exterior lighting which makes life much easier for its users.

The people at BMW have thought about it and have managed to come up with a brand new technology for their 7 series cars. Known as the Welcome Light Carpet, the lighting system found in the BMW 7 will make it easy to spot the vehicle in a dark parking lot. It not only illuminates the sides of the vehicle to easily identify its position among other vehicles, but also has a pattern to highlight the side of the door, making it easier to find the lock and open it.

Many automobile manufacturers have tried the same, but much to the dismay of the users, they were either on the exterior mirror or near the ground. It technically voids the purpose because these lights are supposed to make it easy for a person to walk the sides in a dark area and mount the car. BMW has made it possible with the help of a research team at the Fraunhofer Institute for Applied Optics and Precision Engineering IOF.

The research team has come up with a microoptic lens which projects the light directly on the ground and can easily cover up to four square meters. The advanced optical technology used in it enables it to create a stylish striped pattern that runs alongside the door, allowing people to identify the door of their car in dark areas. Multiple projects, the size of a button has been combined together into a honeycomb shape so as to make this possible. Without the help of the people at Fraunhofer, this may have never been possible, but BMW has pulled it off.

The compact size of the projectors allowed the manufacturer to conveniently mount it in the underbody, which is what most manufacturers couldn’t accomplish. Integrating such tiny light projectors at the bottom of the car is not a good idea as they could easily get damaged. The researchers have thought about the same and have placed the light to look in the opposite direction to avoid damages.

However, it may not be possible to completely eradicate dust accumulation; but the good news is, they can reduce the brightness of the lights found in the BMW 7, but can never completely hide them.

BMW 7 Series Loaded with Advanced Technologies: Experimental Marketing Strategy Adopted

The new BMW 7 series is loaded with so many advanced technologies that gadget freaks are bound to be very thrilled.

The all new 7 series is set to make its debut in the automotive market in a grand event to be held in the Dmexco conference. Moreover, BMW adopted a fresh initiative in its marketing strategy to reach out to prospective buyers.

The high-tech features, which presumably will make James Bond jealous, include a key knob that remotely parks the car and also serves as the fuel gauge. While the tagline, ‘Ultimate Driving Machine’ is definitely part of the advertising campaign, the company is shifting gears in the way the 7 Series will be marketed.

Timo Resch, VP of product management in BMW, said, ‘We want to stay true to ourselves, but also to take our marketing to another stage’. In addition to the key fob that automatically and remotely parks the car, Resch spoke at length of the various other high-tech gadgets that will feature in the new 7 Series. These technological gadgets include gesture controls for phone calls and volume settings, an environmentally efficient carbon fiber technology and a removable tablet fitted in the rear seat. The VP also showcased the remote car parking facility for the audience.

The addition of the technological gadgets is to make the driving experience smoother and easier and not to confuse, he added. The users will not need any manual to understand how the gadgets operate as long as they are comfortable using any handheld device. Additionally, the company service representatives will follow-up with the car buyers 4 weeks after taking delivery to answer questions and/or clarify doubts.

The marketing approach taken by BMW is both innovative and different. The company contacted 25,000 customers worldwide, a combination of their own clients, other car clients and also those who did not own cars. Then they were grouped into clusters of 10-20 and the new car was demonstrated to them in exclusive events.

The customers were not allowed to bring in mobiles or any video/camera devices to take photos or videos. However, they were exhorted to take to the social media to create a buzz around the vehicle and write about their direct experiences regarding the new BMW 7 Series.

Another tweak in the advertising campaign included a change in the strategy depending on the geography of the market. For instance, in China, the car’s roomy and lavish interior were focused on, while in the US, the power of the eight-cylinder engine was fixated upon.

Resch also added that despite all controls that help and aid drivers to navigate smoothly and without much ado, on a curvy mountain road, the driver can opt to switch off all controls and obtain that distinctive BMW driving feel.

The new top-spec Series 7 is estimated to be priced at $70,000 and will be available for the US buyers around the time of Thanksgiving.

2016 BMW 7 Series – How Does it Feel to Drive a Powerful Machine?

In an effort to promote the new luxury sedan, BMW North America showed just what the 2016 BMW 7 Series can do in an event organized in the Monticello Motor Club.

Not many car companies elect to showcase their new cars on a race track, but BMW did just that. Why? Because the German company wants to show customers that driving the new BMW 7 Series is luxury, but also sporty and dynamic experience. BMW also used the event to release more than 150 photos of the luxury sedan.

The sixth generation of the flagship sedan by BMW is powered by 3.0-liter V6 engine producing 320hp, accompanied by an 8-speed automatic gearbox. The basic version costs just $81,300 and offers extreme fuel efficiency and quicker response to driver commands. At the top of the class sits the BMW 750i xDrive with the new 4.4-liter twin-turbo engine producing 445hp. The V8 engine is also coupled with 8-speed automatic transmission and gets the xDrive all-wheel drive system. BMW also plans a 740e plug-in hybrid model which should be released on the US market in the beginning of 2016. The plug-in hybrid will last for 23 miles on battery power and accelerate up to 75mph.

But what makes the 2016 BMW 7 Series luxury and sporty car is the technology inside. Arguably one of the best features is the navigation system that uses GPS data to predict the next shift. The feature allows the driver to accelerate to maximum speeds and prepare for a shift just like race car drivers do. With a package that adds a sport exhaust, aero kit, 20 inch wheels and sport transmission, all those who want to drive a sports luxury sedan through the city and breeze on highways, can pay extra for the M Sport.

BMW offers only the long-wheelbase model for the US market, but thanks to the xDrive all-wheel drive system, the 7 Series is smooth on the road. Air suspension keeps the body in check at high speed, braking, shifting and acceleration.

As we continue towards the technological aspect of the new 2016 BMW 7 series, we must mention the new center console touchscreen display. The change allows the driver to control the navigation system and other functions much faster. Some features like Gesture Control only add flair to the already remarkable infotainment system. With gestures, the drivers will be able to accept and reject calls on their smartphones, volume down or up and use a two-finger point to activate special, previously assigned function.