The concept car for Volkswagen Pink Beetle 2017 Edition was originally showcased at the New York Auto Show this year.

The car is now scheduled to get launched and will be available in limited numbers.

With a unique name #pinkbeetle, Volkswagen is promoting the concept car which is now in its production stage. And, for those who are wondering whether the hashtag is used to promote the mode, it is actually considered to be part of the name. It is unclear how hashtags could be part of a car’s title. Probably they are trying to promote the new beetle as a car for the young ones and to make it peppy, such changes are being made. The car is expected to hit dealership stores this fall. There is no word on the date and the pricing for the limited edition pink Beetle from VW.

The auto manufacturer will offer two different choices including a coupe and the convertible. We expect the convertible to be priced higher. The Beetle is said to be powered by a 1.8-liter turbocharged TSI engine with direct injection technology. It is mated to a six speed automatic transmission system. Apart from these changes, the Fresh Fuchsia Metallic color is the most striking feature of the new Beetle. It is properly contrasted with a gloss black interior combined with black back running boards.

Front fascia is duly integrated with bi-xenon headlights which has dedicated LED daytime headlights for easy driving. The car is integrated with lot of LED lights including the area near the license plate and the taillights. The type of tires used and the wheel design has some drastic changes in the coupe and convertible models. The coupe version of the beetle has a 17-inch multi-spoke aluminum alloy wheels. The convertible version is equipped with 18-inch five spoke wheels which sport a proud twister design.

Pink accents are carried throughout the interior design of the #pinkbeetle and it is also used throughout the lining of the black seats. The steering wheel is leather wrapped and there is pink club clothing in specific regions. The 2017 edition of the Beetle is powered by MIB II Infotainment system which is equipped with a spacious 6.3-inch touchscreen. It supports common functions like pinch and zoom. The system is also compatible with Apple Car Play and Android Auto connectivity systems. We may have to wait a couple of months to know the pricing and release dates.